The ARC is one of the largest Thoroughbred racing conferences in the world and provides a forum for international leaders within racing to discuss and address issues which the global industry faces. This February over 550 delegates came together in Cape Town for the 38th edition of the conference and Aly was invited to speak as part of one of the plenary sessions, Fan Engagement through Media, Marketing, Data and Sponsorship…. Fan engagement was examined from all angles. Diff